Live stream: a new way to reach out to our customers during the epidemic

Our colleagues in Sales, Marketing and Product Management have found it difficult to go on a business trip at this time due to the COVID-19 pandemic. How can we maintain contact with our customers and continue to serve them at this particular time? The FUCHS China Lubricating Technology Seminars went online with the aid of Marketing Department. Our Product Managers and Applications Engineering Managers from Auto Retail, Industrial Oils, and Lubritech have become FUCHS China’s very first “online influencers”. First, here are some numbers:

• Number of live training sessions: 76
• Average number of viewers per session: 220
• Average viewing time: 32 minutes
• Number of instructors involved: 27
• Maximum number of sessions conducted by a single instructor: 25
• Number of third-party live-streaming platforms used: Over 10 (i.e. Xiao E Tech, Douyu.com, Douyin.com, etc.)

While live-streaming may appear simple at first glance, it is not at all the case. Our instructors and Marketing Department worked together to test at least 10 platforms to ensure the quality of the live-stream delivery and session content are up to scratch. Before each live-stream session, we would conduct a series of tests on the platform, equipment, and the network, and our live-stream assistants and instructors would carefully check each and every detail. Apart from working on courseware preparation, our instructors also rehearsed several times, using their family members as “test audiences”! This was to ensure that each live-streamed session could be as perfectly delivered to audiences as possible.

Now, Marketing Department will embark on the task of instructor recruitment and certification. The plan is to integrate the live-stream function into the FUCHS China WeChat account, meaning that live stream-related work will become a new way for the Product Management and Applications Engineering team to interact with our customers.