FUCHS China and Baishun Automobile Celebrated Signing of Strategic Cooperation
On November 2nd, 2021, the signing ceremony of strategic cooperation between FUCHS LUBRICANTS (CHINA) LTD. (FUCHS China) and Hebei Baishun Automobile Technology Service Co., LTD. (Baishun Automobile or Baishun) was held in Shanghai. Mr. ZHU Qingping, CEO of FUCHS China, Mr. YU Zhihe, Senior Vice President of Sales Strategy of FUCHS China, Ms. GAO Xuemei, Auto Retail Sales Vice President of FUCHS China, Mr. GUO Shuxin, founder and CEO of Baishun Automobile, Mr. Wei Feng, Vice President of Baishun Automobile, Ms. Gao Jiyan, Director of Supply Chain of Baishun Automobile attended the signing ceremony.
This strategic signing ceremony will usher in a new chapter of cooperation between FUCHS China and Baishun Automobile through exploring the value and integrating resources of both sides, and ultimately realizing the beautiful vision of win-win cooperation in the automotive lubricant business.
At the signing ceremony, Ms. GAO Xuemei, Auto Retail Sales Vice President of FUCHS China, presented the strategic plan of FUCHS China for the auto aftermarket. In the future, FUCHS China and Baishun will jointly develop the lubricant market. As consumers attach more importance to brands of auto service outlets and the quality of service, and the advancement of multiple personalized products and services, chained operation has become the guarantee for professional service delivery and a fundamental solution to build economy of scale in China’s auto aftermarket. FUCHS China will continue to develop products and technologies to achieve win-win results with our channel partners.
Mr. GUO Shuxin, founder and CEO of Baishun Automobile, commented: the signing of our stragetic agreement will usher in an era of comprehensive cooperation between FUCHS China and Baishun in auto lubricant porfolios, champion the development of the domestic lubricant market, and joitnly open up a new path to market and a new ecosystem. Baishun Automobile will take up a brand-new business model featured by “quick car warranty chained service, global sourcing of products, standardized services and processes —— all delivered with a modern industrial-era image”. Through Leveraging robust information management and control, and internet technologies, Baishun will shape up a brand-new experience of auto maintenance for consumers so as to win broad recognition of the market and consumers. This means Baishun will gradually alter the current landscape dominated by scattered and substandard operation of traditional auto repair shops which offer products of unstable quality. In doing this, Baishu will set up a new benchmark in the auto aftermarket.
This signing marks the commitment of FUCHS China and Baishun to jointly exploring the auto aftermarket at depth. We look forward to delivering FUCHS products to our consumers through the Baishun service outlets and meet consumers’ demands for personalized, diversified and multi-scenario-based services through our “products + services” model. In this way, we will provide high-quality products and meticulous services to our consumers. As Baishun and FUCHS China join hands, the two robust companies will further develop the auto aftermarket and create a bright future together!