Join Hands with NBA, Share Win-win Achievements

At 7:30 p.m. Aug. 30, 2016, NBA legends kicked off a marquee event in Shanghai Jiading Stadium - showing a contest between Tiger and Dragon teams commanded by Gary • Payton nicknamed “The Glove” and Bryon Russell respectively.

Under unflagging atmosphere of Olympics Games, the show-up of NBA icons pushes nationwide passion for sports to new heights. The official sponsor - FUCHS China gives energetic support to this event. In answering the starting point of this sponsorship, Patrick Yang, Marketing Director of FUCHS China says: “the sport spirit of struggling and up-warding fits with FUCHS China’s long-term guidelines of ‘being positive, seeking for collaboration, striving for best and sharing success’; in recent years, China is witnessing a nationwide fitness era and basketball is a world-popular sports event. This crossover cooperation will be a complete manifesto of FUCHS’s unique charms.”

As to initial sponsorship of sports event, Patrick explains that “FUCHS is a long-established brand and also a leading lubricant OEM for the German automotive industry. However, we are a newbie in auto retail market, in particular in China. We note that the young and middle-aged audiences are potential and capable consumers, and absolutely, target customers of our retail products. This event will help build brand image and improve popularity of FUCHS. Therefore, this sponsorship will achieve win-win results for sport event and company marketing. In the future, we will present more wonderful events and automobile products to our customers through constant technical upgrading and social activities.”