FUCHS CONCLUDES 2015 FUCHS AUTO RETAIL DISTRIBUTORS ANNUAL CONFERENCE
The grandly held 2015 FUCHS China auto retail distributors annual conference, June 9 to 11, 2015 was concluded in Tengchong, Yunnan. The pageant, themed “Wisdom, surging and momentum to shine in the future,” was attended by 106 distributors that have signed contracts with FUCHS.
Grand Scene and On-spot Demonstration Draws Attention
The 2015 FUCHS China auto retail distributors annual conference attached great importance to the form of the meeting by bringing the laboratory on site and alternately demonstrating multiple forms of widescreen video, animation and microfilm presentations. During the breaks, the Product Manager conducted on-site demonstrations, responded to various questions and consulted with distributors about FUCHS’ retail products. The interactive on-site teaching / demonstration model drew extensive attention from the guests present and yielded good results.
The meeting launched with the address by Mr. Klaus Hartig, Executive Vice President of German FUCHS Group’s Executive Committee for SOEA who gave a briefed history, presented the global business model and future development strategies of German FUCHS Group, showed great confidence in furthering the expansion of FUCHS in China and globally while he proposed corresponding requirements for distributors.
Internet + Extension of New Business Model
The FUCHS Auto Retail Department (China) has shown rapid expansion and has grown into China’s core business sector in the short span of a few years. FUCHS has been greeted with outstanding performance in the country by extending its territory with the help of its distributors and has keeping abreast with the pace of the e-business era. Mr. Zhu Qingping, CEO of FUCHS China, mentioned in the meeting that when it came to the most heated ‘Internet+’ concept for the present, FUCHS China would take the initiative to apply an internet mentality and draw upon big data analysis, new media, self-media and other platforms for re-distribution and schedule marketing, products, users and value chain that will ensure a leading role in future marketing competition.
Business Acquisition - Rich Production Lines for Auto Oil
In the meeting, Mr. Yu Zhihe, Vice President of FUCHS China Auto Oil OEM, re-announced to the distributors who were present that the Group was comprehensively unfolding its acquisition of German PENTOSIN Company, valid upon the approval by the Anti-monopoly Institution. After the acquisition is complete, FUCHS Group will further extend its products assortment in the auto oil sector. For distributors, it injects a cardiac stimulant to them as they feel more assured about the future development of FUCHS.
Training Round Added Innovation of New Highlights of the Annual Meeting
Retail of FUCHS Auot Oil rolls out its network of retail distributors countrywide; these are groups into the Northeastern, Southeastern, Central, Western and Northeastern regions geographically to realize high-efficiency management and to provide support related to logistics, technology and personnel and to assist distributors in expanding their business to the maximum degree. This year’s annual meeting was different from the previous years; it opened with a half-day training course and distributors could attend different training sessions based on their various needs.
Training courses on the recruitment of personnel and management were both new and urgently needed by distributors. Mr. Tang Li, Vice President of Human Resources in China, presented the meeting and introduced methods related to personnel recruitment and personnel management to distributors; Mr. Ye Qun, Product Manager of Auto Oil Retail, presented a course and lecture on product training that was designed to improve distributors’ professional business level and help distributors become more familiar with FUCHS auto oil products. The two courses were diversified in content and pragmatic to each situation, and thus were highly rated by the distributors.
An Enhanced Time was given to Honor Friendships During the Presentation of Refreshments
The Annual FUCHS China auto Oil Retail Distributors Meeting, 2015 was also a witness of glory other than a grand get-together. Executives of FUCHS China conferred certificates of honor to A+ distributors in appreciation of their efforts in support of FUCHS and eight outstanding distributors were awarded honors. Moreover, during the meeting the awards for top three in retail sales for auto oil of FUCHS China were also issued, as was an award related to the increment of auto oil retail in FUCHS China, award for the annual channel development in China and many other grand awards to commend the contributions of distributors to FUCHS with practical action and generous awards. Ms. Gao Xuemei, Vice President for retail sales of auto oil of FUCHS China, indicated that distributors were the closest partners of FUCHS; they are the movers of the business, the participators in and witnesses of FUCHS success in its domestic expansion, for which FUCHS feels very grateful.
After the meeting and the training courses drew to a close, distributors presented the evening party themed “The future is now” where they chatted and enjoyed wine and friendship.
For years now, FUCHS has formed a close relationship with its older friends and warmly embraced its new pals. The pageant in Tengchong was a review of yesterday and an anticipation of a more diligent future. It is highly expected that 2016 will follow with another grand reunion.
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