FUCHS Signed Digital Transformation Partnership with Microsoft
On July 1, global leading lubricant manufacturer FUCHS is pleased to announce a cooperation with Microsoft on a global scale. This cooperation aims to accelerate FUCHS's digital transformation in the fields of data and artificial intelligence, utilize Microsoft's technology to improve customer satisfaction, loyalty and market penetration globally, with a particular focus on the Asia-Pacific region.
- Synergy and Vision
This partnership is a significant step forward for FUCHS as we align our digital strategy with Microsoft's robust cloud and AI capabilities. The collaboration will focus on implementing AI-driven solutions tailored to meet the specific needs and requirements of our customers and markets globally, particularly in the Asia-Pacific region.
- Strategic Initiatives
The partnership will initiate key projects in the Digital Data Platform area, establishing a data architecture that supports data-driven business models, advanced analytics, and AI.
- Microsoft’s Capabilities in China
Microsoft’s extensive presence and expertise in China, with over 30 years of experience and a network of 9,000+ employees (thereof 70% in research and engineering), positions them as a perfect partner to support FUCHS' digital ambitions. This strong foundation in the Asia-Pacific region will be a significant asset for FUCHS as we expand our digital footprint.
Ms. Isabelle Adelt, Group CFO of FUCHS SE, commented: “FUCHS wants to keep the world moving – with innovative and technological lubrication solutions that have a lasting impact on the future. And to achieve that, we aim to be a digital frontrunner by 2030. That means for us being First Choice, Thinking Digital, putting Digital first to serve our customers and finally to grow through Digital.”
Vincent Freund, CDO FUCHS China, added: “Our collaboration with Microsoft will enable us to leverage the power of AI and data analytics to drive innovation and growth, providing unmatched value to our customers globally.”