FUCHS Unveils “Precision Lubricants Change” Strategy, Voicing Its Commitment to “Refuse Wrong Lubricants”
Leading the Industry with Technology Upgrades
The industry is facing customer losses and falling profits as the automotive aftermarket shrinks in size, competition intensifies and lubricant costs rise. FUCHS believes that it is better to compete for value increase instead of price reduction and technology upgrades are the only way to survive cut-throat competition and achieve high-value development.
As Zhu Qingping, member of FUCHS Group Management Committee and CEO of FUCHS China, said, the days of focusing solely on quality, as good wine needs no bush, and of marketing that taps into customer needs are long gone. The age of technology is upon us, and the key to the future lies in precisely matching high-quality products to customer needs.
With more than 90 years of dedication to lubrication, FUCHS constantly contributes to the rapid growth of the world’s automotive industry, and is widely recognized among OEMs for its technological innovation and professional excellence in initial filling. Krisztian Rada, Head of Automotive Aftermarket, demonstrated FUCHS extensive range of OEM certifications, many of which are single approved products. This is a clear endorsement of FUCHS products and eloquent testimony to the company’s ability to precisely target the needs of OEM customers since the beginning of product development.
With a focus on end customers, the “Precision Lubricants Change” strategy launched by FUCHS aims to help repair shops provide “Precision Lubricants Change” service for car owners to avoid engine problems and safety risks caused by the use of wrong lubricants. To achieve “precision”, big data is used for precise lubricants recommendation rather than relying on experience; OEM selection and certification are followed rather than blindly trusting mega-brand,; viscosity, grade and OEM certification are combined for precise matching rather than looking at viscosity alone.
“Precision Lubricants Change” Through Five Strategic Upgrades
Focusing on “Precision Lubricants Change”, Gao Xuemei, VP sales of Automotive Aftermarket Division, announced five strategic upgrades for FUCHS in the automotive aftermarket.
1. Service upgrade
The “FUCHS Precision Lubricants Change” WeChat mini program will be further upgraded as part of an effort to build the most accurate and professional database in the lubricants industry. Based on the mini program, FUCHS will also create a standardized service process in the automotive aftermarket to “inspect the vehicle before changing lubricants”, so as to significantly improve data reliability for lubricant changes.
2. Image upgrade
A new brand avatar, Precision Lubricants Change Engineer FuSir, will be introduced to help customers find the best-suited solution. His OK gesture conveys professionalism of FUCHS and instills confidence.
3. Product upgrade
FUCHS will, as always, match the needs of OEM customers precisely, meeting ever-increasing performance requirements with constant technology upgrades.
4. Event upgrade
A series of events revolving around “Precision Lubricants Change” are upcoming. In addition to the already mature “Fuel Your Way Skill Competition” and “Go Into FUCHS”, the company will ramp up its efforts in live streaming for a full upgrade across content and features.
5. Repair shop upgrade
A model room for the “FUCHS Precision Lubricants Change” repair shop was unveiled at the event, which visualizes the “Precision Lubricants Change” concept offline through a unified design upgrade of storefront signs, reception desks, display shelves and more.
Blue Cap Movement With A Solemn Commitment
The event reached a passionate climax when Mrs.Gao invited everyone to put on a blue cap and join the “Precision Lubricants Change” alliance. Standing and wearing blue caps emblazoned with the slogan “Refuse Wrong Lubricants”, all the FUCHS employees, distributors and media guests voiced their solemn commitment to uphold “Precision Lubricants Change and Refuse Wrong Lubricants!”
The launch event serves as a turning point: by releasing the “Precision Lubricants Change” strategy and making a solemn commitment to “Refuse Wrong Lubricants”, FUCHS is leading the way in challenging the industry’s misconceptions about lubricants and setting high standards for “Precision Lubricants Change” in OEMs and repair shops.
Meanwhile,this marks only the beginning of a new era of “Precision Lubricants Change” in which the “Refuse Wrong Lubricants” commitment will become deeply embedded in the day-to-day practices of everyone in the industry and an idea shared by every car owner as FUCHS continues to implement and further its “Precision Lubricants Change” strategy.