Meeting with Mr. Basrawi, chief executive officer and General manger
(2) Meeting with Mr. Basrawi, chief executive officer and General manger Mr. Hustler, Alhamrani-Fuchs Petroleum Saudi Arabia consider to be like the circulatory system of the human body, one of the most important elements in maintaining the quality and length of service to the consumer, because that oils industry is of major auto makers industries, even though the terrain and weather conditions, the Oil quality keeps engine function properly without any problems, and our role in newspaper and media Car, highlight topics of interest to the reader and define the most important products that relate to the automotive industry, This meeting with Mr. Basrawi, chief executive officer, Alhamrani-Fuchs petroleum Saudi Arabia, raised a question, what is the role of the products manufactured by Fuchs to reduce fuel consumption, reduce emissions, and reduce environmental pollution? All new synthetic oils or (Synthetic) works to reduce fuel consumption and raise the engine performance and reducing harmful emissions, a global trend now how to save energy and reduce fuel consumption and Natural resources. There are now products or oils called (PLANTO), oils made from natural materials decomposed when placed in water and become organic materials and these products are famous for Fuchs, and distinguish them from the rest of the companies and developed this type of oils since the seventies of the last century. The use of this type of oil is preferred in places close to the sea or water, such as ships, boats and generators that are located next to the water bodies because they are environmentally friendly and do not pollute natural resources. What activities does Fuchs do to educate consumers about choosing the best engine oil for his car and finding out the difference between the original product and the replicator? All of the campaign we have done in the past few years is reminiscent of the oils that imitated our products, but we found that the costs are much greater to be borne by one company individually. Therefore, we met with the other companies in the Kingdom and agreed to cooperate with us on a permanent campaign that will educate the consumer on the knowledge of the original oils and the detection of the fake quality, as the consumer knows the difference between the original and the fake oil, We will not be able to buy them and this is our most important goal and what we seek through awareness campaigns to maintain the engine of his car and preserve the lives of people, unfortunately distributors are the most important goal of material gain and how to benefit more through the sale of products win a better amount, so we want the consumer to see for himself the source of oil he buys If their source is refined or reprocessed oils, these are low-quality or low-quality oils, and not every company can re-produce them, such as new oils. If the base oils are produced by a global company, this is a guarantee that the product is original and the consumer will find if the readers of the package of oil should mention where the oil source will be found on the oils of Fuchs, it is virgin oil from the German company Poppraff, and also there are signs and specifications must be available in These oils are compatible with specialized bodies in this field guarantee the quality of this oil. This does not fall into the fact that it is more of a commercial fraud than it is cheating the lives of people as we discussed the issue of counterfeit oils. To what extent were these counterfeit products restricted by your obvious efforts and cooperation with the official authorities to limit their spread? The efforts of the Ministry of Commerce are excellent and the regular inspection tours it carries out have had good results. We have continued cooperation with them in reporting counterfeit products and where they are located, but consumer education is the primary goal, and we always seek to educate consumers more. We note the improvement in three points: 1 - The ministry's full response to the direction of the oil companies and reduce the spread of the phenomenon of imitation or low quality oil, and the closure of many workshops and laboratories that manufacture this type of oil, which does not meet the specifications and standards of international quality. 2 - Increase the number of centers specialized for oil change, which works to provide only the original oils. 3 - Increasing consumer awareness through continuous dissemination of information and education. With the support of manufacturers' awareness and the standards that must be met in these products. When consumer education is increased, it will use the right products and keep away from the bad products that are directly harmful. When the consumer is aware of this, the service owners will refrain from selling the bad products so that no customer will take a negative idea of them market. Are there any guidelines to help the consumer choose the oil that fits his car? There are brochures and brochures, what are the oils that fit different Cars that helps the consumer in the process of selecting the oil that fits his engine, and we are working in our centers adopted by Fuchs to educate any customer on our oils and characteristics and role in protecting the internal parts of the engine and its role in reducing the temperature of the engine. Do you have oil that are compatible with Hybrids? We are in the Fuchs Oil to cover all what is new in the world of cars, and when the availability of this type of cars in the region, we will launch the products that fit together, where the fittings of this quality are available to us. we at the Fuchs oil plant in the Kingdom cover Saudi Arabia and 26 other countries, namely the countries of the Middle East, North Africa, Sudan, Pakistan and Iran, and with the availability of the Hybrids and Electric cars, we will launch lubricant products suitable for these vehicles, which are the leading companies in this field. How many ONE STOP centers in the Kingdom and what services do you offer? Do they provide oils from other companies in these centers? We currently have more than 60 oil change centers deployed Around the Kingdom and this number is increasing, thank God and we provide all services of oil change and the original filters and lubricating oil of various vehicles of all kinds. We have provided all the original filters for the same car manufacturer to maintain the quality of the customer's vehicle and explain to our customers some information and instructions that help keep his car and keep it as new as long as it is used. We consider these centers as our mini schools in educating customers and increasing their knowledge of how Dealing with their car. We sell the oils in these centers only because we guarantee the quality of our oils and their high efficiency and provide all the oils needed by the customer. We pride ourselves on serving more than 180,000 cars on a regular basis. These Fuchs oil customers are working to meet their needs and provide them with the necessary education about what they need and what they can do, so they know what to choose for their car at our malls or when they go to any other dealer. Does Fuchs has a tendency to take care of some other sports such as motor sports? We participated in the sponsorship of the Hail Rally in previous years and some sports activities, but we are looking for a sport that embraces young people in motorsport and we will be one of the first companies if there are competitions that satisfy the passion and ambition of young people, Fuchs was distinguished by its contribution to the celebration of the national day this year and participated in one of the most important football matches, which is the derby between Al- Ahly and Al- Itihad explained to us about this participation and what message you want to deliver through this participation? First, we are proud that we are doing our duty towards the dearest homeland and celebrating our duty. We ask God to grant us the grace of safety and security and to preserve our governors. As for our participation in the derby match’s we wanted to share with youth and athletes this days. Assistant Marketing Manager Alhamrani-Fuchs petroleum Saudi Arabia limited Phone: +966 (2) 6635666 Mobile: 0595510244 E-mail: Sdaghistani@Fuchs.com.sa Website:: fuchs.com.sa/